4 Ways You Need to Be Using Personalization in Business
Personalization is no longer a trend but an expectation. Implementing it is a way of connecting and building know, like, and trust. The best way to embrace personalization is by researching and asking those closest to your business what their preferences are. But be aware, if you do, you need to be ready to implement them. No one wants to be asked their opinion just to receive a pat response in return.
Christina R. Green
15 Tips for Becoming a Better Writer, Even If You Hate Writing
When it comes to business writing, never stress about the grades you got in high school English class. Those have nothing to do with your ability to write for your business. Today’s business writing focuses on building connections not formal, persuasive arguments. Think about it as a written conversation you’re having with clients or customers. It’s an ideal way to help them out and assist them in getting to know you better.
Christina R. Green
